Rossetti.London was formed by me, Francesca Rossetti, to offer a professional freelance window dressing, styling and visual merchandising service to companies around London and the South East. The business was formed out of a genuine passion for this industry – it’s a job I thoroughly enjoy and this totally reflects in my work. I have a varied background working with huge brands in the fashion and lifestyle sectors – and with that comes creativity, experience, originality and style that has rewarded me with a number of repeat clients and testimonials over the years. My work is designed, installed and executed to the highest standard, whatever the size or budget. Please take a look at my gallery and get in touch if you’d like to talk about your next project.






I offer a comprehensive range of services, from a full window design from start to finish, to a bespoke package that could include any or all of the following:
  •  Full window design/installation
  •  Styling
  •  Prop sourcing
  •  Seasonal displays
  •  Mannequin styling
  •  Window dressing
  •  Visual merchandising
  •  Press shows
  •  In store displays
  •  Decals & signage


Most of my window dressing experience is from my twelve years at Zara, where I was Display Manager for London & South East. I have also dressed numerous windows at Harrods, Topshop Oxford Circus & David Jones, to name a few. I most recently designed and installed a display for McArthur Glen Designer Retail Outlet coupled with Rain Communications PR. This received great feedback and requests for more work from both clients.


The windows at Zara evidently involved styling on a daily basis, we also organised bi-annual fashion shows, styled on photo shoots and occasionally dressed out the press office show room. I have helped style the Rootstein mannequin showroom and press show on several occasions. I worked on the Marks&Spencer press show 2 consecutive years,  the Sainsbury’s press show and most recently, 2 Debenhams press show.


My visual merchandising experience includes work at Harrods, Zara press office, David Jones department store, and John Smedley at Selfridges. I have most recently worked on numerous projects at the Longleat Safari retail shops, from helping them to prepare for the 50th anniversary celebrations, to their Christmas shop and merchandising in Longleat House. I also worked on the Heidi Klein pop-up at Harrods, in collaboration with SFD.


I’m proud to have worked with some amazing brands throughout my career, including:


“Francesca has been working on several freelance projects with me over the past year, including work for Longleat safari Park, Triumph Lingerie and many of my independent retailers. Francesca is highly professional and has become a very highly regarded member of the team. Her visual merchandising, window dressing and styling skills are fantastic and are always well received by all of my clients. I would fully recommend Francesca to any client.”

Sarah Manning

Company Director, Visual Merchandising Courses & Consultancy

“I worked with Frankie for 10 years at Zara, where she trained me up to take over from her position as Display Manager. Her creativity & professionalism filtered down through the team  – I would recommend her to anyone.”
Stefan Parsons

Mannequin Design and Development Manager, SFD

I have worked in display for 17 years now, working at various leading retail companies and am passionate about window dressing & styling. I love the freedom and excitement of working on a freelance basis and the variety of brands I’m able to work with.

The bulk of my full time experience has been at Zara where I managed London and the South East. My role included dressing the flagship stores, the planning and construction of window installations, designing and ordering of new window schemes and managing a team of 7 covering 33 stores. Prior to this I worked at Harrods, Top Shop Oxford Circus, David Jones department store in Australia, and numerous other clients on a freelance basis.

You can contact me using the form below, by emailing me at or by calling 07960 281003. I’d love to talk with you about your project!

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